In fast-moving industrial construction, the most valuable tool in the field is confidence – confidence in the material, the install plan, and the outcome. For Ramsey Riehl of AGI Sales, building that confidence is the job.
Ramsey supports contractors and distributors across the Upper Peninsula of Michigan and Eastern Wisconsin, bringing a contractor-first perspective shaped by more than a decade of working in distribution. After graduating with a hospitality degree, Ramsey found an unexpected path into the electrical industry through Crescent Electric Supply, starting in the warehouse and working his way into outside sales where he was focused almost entirely on contractor sales. After eleven years, Ramsey moved to the manufacturer’s representative side at AGI Sales, where the contractor and distributor experience provides a rich background for guiding customers.
Education first, product second
Contractors in the region are known for being practical and direct. Ramsey describes that as a strength, and also a challenge when a project team has relied on the same materials for years. The biggest barrier is rarely technical; it’s a mindset shift.
That is why Ramsey leads with education. He presents information that supports decision-making: a features-and-benefits comparison sheet that walks through key differences versus PVC, PVC-coated rigid, and other conduit systems, including items like coefficient of friction, strength, and resistance to cable pull burn-through.
Just as important, Ramsey references the NECA Manual of Labor Units to ground the discussion in labor reality. The goal is straightforward: align material selection with factual, install-driven data, especially on projects where schedule pressure and manpower constraints are constant.
Where the shift is happening: data centers and industrial growth
Across the territory, data centers have become a major driver of large-scale electrical work. Ramsey has seen fiberglass elbows play a starring role on these projects, particularly when the job demands repeated directional changes, clean pulls, and consistent installation quality.
Contractors may start skeptical, especially when fiberglass gets compared to other nonmetallic options. That is where education changes outcomes, especially factual testimonials like case studies. Once a team sees the data and handles the product, the conversation changes quickly.
The field-tested truth is clear: once teams try fiberglass elbows once, they typically don’t go back.
Built for the work and backed by training
Ramsey also points to the value of hands-on learning. A factory walk-through and education about product context, the “why” behind the product and installation case studies helped him provide clearer guidance for contractors and distributors. The result is better alignment between spec intent and field execution, especially on industrial builds where details matter.
Education, trust and finally adoption
Contractor adoption rarely comes from hype. It comes from credible information, a rep who speaks the language of the field, and a product that earns trust on the first install.
Ramsey Riehl is helping contractors confidently make that shift.